Why Franchise Investment Important Franchisees also benefit from ongoing support and training provided by the franchisor. This support includes guidance on operations, marketing strategies, and access to a network of fellow franchisees, creating a collaborative community that shares best practices. Additionally, the collective buying power of a franchise network can lead to cost savings on supplies and services. For franchisors, expansion becomes more feasible through the franchise model, allowing them to reach new markets without the significant capital investment required for opening company-owned locations. Franchising also enables the brand to grow rapidly, leveraging the passion and dedication of individual franchisees. This mutually beneficial relationship fosters a sense of entrepreneurship within a structured framework, making franchising a compelling strategy for business growth.